Direct marketing, direct selling, and the mature consumer : a research study

Author(s)

• Lumpkin, James R.
• Caballero, Marjorie J.
• Chonko, Lawrence B.

Bibliographic Information

Direct marketing, direct selling, and the mature consumer : a research study

James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko

Quorum Books, 1989

Note

Includes bibliographical references

Details

• NCID: BA10396240
• ISBN:
  • 089930298X
• LCCN: 88018519
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 222 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.126
  • DC19 : 658.8/348
• Subject Headings:
  • LCSH : Direct marketing
  • LCSH : Direct selling
  • LCSH : Aged as consumers