【Updated on January 20, 2026】Integration of CiNii Books into CiNii Research

Swinyard, William R.

ID:DA04626444

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1

Introduction to marketing models with Lotus 1-2-3

Scott M. Smith, William R. Swinyard

Irwin 1988

: pbk.

Available at 16 libraries
2

Comparative product information and its interaction with brand name and product type

by Dennis L. McNeill and William R. Swinyard

Marketing Science Institute 1980 Report / Marketing Science Institute no. 80-114

Available at 7 libraries

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