Comparative product information and its interaction with brand name and product type

Author(s)

• McNeill, Dennis L.
• Swinyard, William R.

Bibliographic Information

Comparative product information and its interaction with brand name and product type

by Dennis L. McNeill and William R. Swinyard

（Report / Marketing Science Institute, no. 80-114）

Marketing Science Institute, 1980

Note

Bibliography: p. 45-47

Details

• NCID: BA13945990
• LCCN: 81146690
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 56 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/343
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Brand choice
• Parent Bibliography ID:
  • BA07416951