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volume editors, Abba M. Krieger, Eric T. Bradlow ; contributors, Robert J. Meyer ... [et al.]
Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 4
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Paul E. Green, Abba M. Krieger
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-106
Available at 7 libraries