Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors

Marketing Science Institute c2006

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Marketing Science Institute c2003- Report / Marketing Science Institute no. 03-001-004, 04-001-04, 05-001-002 . Working paper series

2003 issue 1 , 2003 issue 2 , 2003 issue 3 , 2003 issue 4 , 2004 issue 1 , 2004 issue 2 , 2004 issue 3 , 2004 issue 4 , 2005 issue 1 , 2005 issue 2

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Geroge S. Day and Christophe Van den Bulte

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-123 . Working paper series

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Gerard J. Tellis, Stefan Stremersch, and Eden Yin

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-121 . Working paper series

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Kusum L. Ailawadi and Bari A. Harlam

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-109 . Working paper series

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Rajshree Agarwal and Barry L. Bayus

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-111 . Working paper series

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Debra Zahay and Abbie Griffin

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-113 . Working paper series

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Praveen K. Kopalle and Donald R. Lehmann

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-115 . Working paper series

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J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-117 . Working paper series

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prepared by Suleyman Cem Bahadir and Kapil R. Tuli

Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-119 . Working paper series

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