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J.エドワード・ルッソ, ポール・J.H.ショーメーカー [著] ; 齋藤英孝訳
ダイヤモンド社 2003.2
Available at 56 libraries
[edited by] J. Edward Russo, Paul J. H. Schoemaker
Currency Doubleday 2002
Available at 7 libraries
J. Edward Russo and Paul J.H. Schoemaker
Simon & Schuster 1990, c1989 1st Fireside ed
Doubleday / Currency 1989 1st ed
Available at 1 libraries
by J. Edward Russo, Richard Staelin, Gary J. Russell and Barbara L. Metcalf
Marketing Science Institute 1985 Report / Marketing Science Institute no. 85-100
Available at 5 libraries