[edited by] Taylor W. Meloan, John L. Graham

Irwin/McGraw Hill c1998 2nd ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series

: pbk

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by W. George Pennell, Taylor W. Meloan, Charles H. Spencer

Bureau of Business Research, School of Business, Indiana University [c1955] Indiana business information bulletin no. 24

所蔵館1館