ID:DA09273625
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[edited by] Taylor W. Meloan, John L. Graham
Irwin/McGraw Hill c1998 2nd ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series
: pbk
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Irwin c1995 The Irwin series in marketing
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by W. George Pennell, Taylor W. Meloan, Charles H. Spencer
Bureau of Business Research, School of Business, Indiana University [c1955] Indiana business information bulletin no. 24
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