International and global marketing : concepts and cases

Author(s)

• Meloan, Taylor W.
• Graham, John L.

Bibliographic Information

International and global marketing : concepts and cases

[edited by] Taylor W. Meloan, John L. Graham

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill international editions, . marketing and advertising series）

Irwin/McGraw Hill, c1998

2nd ed

• : pbk

Other Title

International & global marketing

Note

Includes bibliographical references

Details

• NCID: BA36825692
• ISBN:
  • 0256218943
  • 0071158006
• LCCN: 97005424
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xvi, 439 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Case studies
• Parent Bibliography ID:
  • BA34788937
  • BA03817735