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Anttila, Mai

ID:DA11327272

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1

Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures

Mai Anttila

Helsinki School of Economics and Business Administration 1990 Acta Academiae Oeconomicae Helsingiensis Series A ; 73

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2

Price image versus price reality : objective and subjective determinants of consumer price perception.

Mai Anttila

Helsinki School of Economics 1979 Helsingin Kauppakorkeakoulun julkaisuja D ; 42

pbk.

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3

Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception

Mai Antt

Helsinki School of Economics 1977 Helsingin Kauppakorkeakoulun julkaisuja B ; 26

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