Price image versus price reality : objective and subjective determinants of consumer price perception.

Author(s)

Bibliographic Information

Price image versus price reality : objective and subjective determinants of consumer price perception.

Mai Anttila

(Helsingin Kauppakorkeakoulun julkaisuja, D ; 42)

Helsinki School of Economics, 1979

  • pbk.

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Note

Bibliography: p. 46-56

Related Books: 1-1 of 1

Details

  • NCID
    BA35771204
  • ISBN
    • 9516993001
  • LCCN
    80494287
  • Country Code
    fi
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Helsinki
  • Pages/Volumes
    56 p.
  • Size
    21 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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