Gragg, Mabel Taylor

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  • Merchandise testing as a guide to consumer buying

    by Mabel Taylor Gragg ; in collaboration with Neil H. Borden

    Harvard University, Graduate School of Business Administration, Bureau of Business Research c1938 Publication of the graduate school of business administration v. 25, no. 6 , Business research studies no. 22

    Available at 2 libraries

  • A test of consumer jury method of ranking advertisements

    by Neil H. Borden and Osgood S. Lovekin ; with the assistance of Paul K. Edwards and Mabel Taylor Gragg

    Harvard University, Graduate School of Business Administratiion, Bureau of Business Research c1935 Publication of the graduate school of business administration v. 22 ; no. 2 , Business research studies no. 11

    Available at 1 libraries

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