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【Created on October 31, 2023】Integration of CiNii Books into CiNii Research
【Updated on April 2, 2025】Deletion of data provided by Nielsen Book Services UK

Frow, Pennie

ID:DA17710055

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Strategic customer management : integrating relationship marketing and CRM

Adrian Payne, Pennie Frow

Cambridge University Press 2013

: hardback , : pbk

Available at 17 libraries

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