Strategic customer management : integrating relationship marketing and CRM

著者

• Payne, Adrian
• Frow, Pennie

書誌事項

Strategic customer management : integrating relationship marketing and CRM

Adrian Payne, Pennie Frow

Cambridge University Press, 2013

• : hardback
• : pbk

注記

Includes bibliographical references (p. [497]-519) and index

詳細情報

• NII書誌ID(NCID): BB12132804
• ISBN:
  • 9781107014961
  • 9781107649224
• LCCN: 2012036778
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge ; New York
• ページ数/冊数: xvi, 529 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.812
• 件名:
  • LCSH : Customer relations -- Management