Strategic customer management : integrating relationship marketing and CRM

Author(s)

• Payne, Adrian
• Frow, Pennie

Bibliographic Information

Strategic customer management : integrating relationship marketing and CRM

Adrian Payne, Pennie Frow

Cambridge University Press, 2013

• : hardback
• : pbk

Note

Includes bibliographical references (p. [497]-519) and index

Details

• NCID: BB12132804
• ISBN:
  • 9781107014961
  • 9781107649224
• LCCN: 2012036778
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge ; New York
• Pages/Volumes: xvi, 529 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Customer relations -- Management