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凯文・莱恩・凯勒, 沃妮特・斯瓦米纳坦著 ; 何云, 吴水龙译
中国人民大学出版社 2020.9 工商管理经典译丛 = Business administration classics . 市场营销系列||シジョウ エイショウ ケイレツ||shi chang ying xiao xi lie
Available at 1 libraries
Kevin Lane Keller, Vanitha Swaminathan
Pearson c2020 5th ed., Global ed
Available at 15 libraries