地産地消拡大に伴う生産者の都市部出荷意向と農産物直売所戦略―広島県庄原市における農産物直売所出荷戦略案の展望―

• 黒木 英二

  県立広島大学生命環境学部

• 堀田 学

書誌事項

タイトル別名

• Producers' Incentive to Ship for Large Urban City and Strategy of Farmers' Market under Expanding Local Consumption of Agricultural Products Produced in Northern Area of Hiroshima Prefecture-Based on Case Study of Shipping Strategy in Shobara City-
• チサン チショウ カクダイ ニ トモナウ セイサンシャ ノ トシブ シュッカ イコウ ト ノウサンブツ チョクバイジョ センリャク ヒロシマケン ショウバラシ ニ オケル ノウサンブツ チョクバイショ シュッカ センリャクアン ノ テンボウ
• −Based on Case Study of Shipping Strategy in Shobara City−
• −広島県庄原市における農産物直売所出荷戦略案の展望−

抄録

As Local consumptions of agricultural products produced in local area expand, farmers have the great chance to enlarge the business scale and sales. This study pointed out the factor expanding the shipment for urban city (Hiroshima City) consumers and the factor of consumers' needs for agricultural products produced in local area (Shobara City). As a result of research based on Factor Analysis, it became clear that the above two factors can be connected with each other by marketing strategy (4Ps). This strategy consists of individual management efforts of farmers, organizational supports by producer groups, and informations on fresh vegetables and fruits produced in local area.

収録刊行物

• 農村計画学会誌

  農村計画学会誌 26 335-340, 2007

  農村計画学会

詳細情報

• CRID: 1390282679746299648
• NII論文ID: 10030914197
• NII書誌ID: AN00386889
• DOI: 10.2750/arp.26.335
• ISSN: 18812309
• ISSN: 09129731
• NDL書誌ID: 9368189
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I9368189
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可