AN EXPERIMENTAL STUDY ON GENDER AND SEASONAL DIFFERENCES IN PREFERENCES FOR SURFACE COLOR

  • KAKITSUBA Naoshi
    Dept. of Environmental Science and Tech., School of Science and Tech., Meijo University
  • OOKAGE Yoshifumi
    Dept. of Environmental Science and Tech., School of Science and Technology, Meijo University

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Other Title
  • 表面色の好みの性差および季節差に関する実験的研究
  • ヒョウメンショク ノ コノミ ノ セイサ オヨビ キセツサ ニ カンスル ジッケンテキ ケンキュウ

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Abstract

For evaluating preferences for surface color from psychological and physiological responses, 5 male and 5 female subjects aged in 22 to 25 yrs participated in both winter and summer experiments. They were exposed to surface colors of red, purple blue and green when ambient temperature was controlled at 22℃ and 30℃. Skin and oral temperatures, ECG and blood pressures were continuously measured throughout exposures. Subjects were requested to report on their psychology with the semantic differential method and the subjective scales on symptoms at 15 min. intervals. The results indicated that male subjects preferred purple blue whereas female subjects showed no significant color preference for the given conditions. In addition, a seasonal difference in color preference could not be observed.

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