THE INFLUENCE OF TEXT INFORMATION ON THE PSYCHOLOGICAL EVALUATION OF TOURISM LANDSCAPE IMAGES IN HIROSHIMA

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  • 広島県の観光景観画像に対する心理的評価に文字情報付与が及ぼす影響
  • 広島県の観光景観画像に対する心理的評価に文字情報付与が及ぼす影響 : 中国人学生を被験者として
  • ヒロシマケン ノ カンコウ ケイカン ガゾウ ニ タイスル シンリテキ ヒョウカ ニ モジ ジョウホウ フヨ ガ オヨボス エイキョウ : チュウゴクジン ガクセイ オ ヒケンシャ ト シテ
  • Psychological evaluation by Chinese students
  • 中国人学生を被験者として

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Abstract

<p> In recent years, tourism has gradually developed into an important industry to solve various problems in Japan and to promote the development of its economy. However, with such problems like the decline of its population as well as aging, now it is difficult for Japan to expand its domestic demand. Under such circumstances, in order to attract more tourists, it is necessary to increase the number of foreign tourists to Japan. Therefore, in order to obtain some basic information about the ways to attract Chinese tourists in the future, we took Chinese students as subjects and conducted a landscape evaluation experiment with text information. By comparing with the results of psychological evaluation experiment of landscape images, the influence of text information on the evaluation of landscape images is clarified.</p><p> </p><p> The following conclusions can be drawn from the study.</p><p> ● The trend of comprehensive evaluation was generally similar between the "text + image" and "only image" modes. However, the "text + image" mode had a higher evaluation than the "only image" mode. For most landscapes, the comprehensive evaluation items had been improved by providing text information. Especially the evaluation of“Willingness to visit”about artificial landscapes had been remarkably improved. The reason was that the subjects could know the landscapes were Japanese or Hiroshima by reading the text information.</p><p> ● According to the correlation coefficients between the comprehensive evaluation items, "Likeness of Japan" was related to "Willingness to visit" and "Likeness of homeland" in the "text + image" mode, while there was no such relationship in the "only image" mode. Through text information, subjects’ understanding of Japan had been changed, and the judgment of homeland had become complicated.</p><p> ● The factor analysis was applied to the data, and this was combined with the image evaluation of the two subject groups. Based on the pairs of bipolar adjectives with high factor loadings, factor one to four extracted were interpreted as "Pleasantness· openness", "Inherency", "Traditionality" and "Harmony" respectively. The results showed that in the mode of "text + image", "Likeness of Japan" was related to "Inherency".</p><p> ● SEM analysis showed that the biggest difference was the influence of "Japanese characteristics" on "Preference". In the mode of "text + image", "Inherency" affected "Preference" indirectly through "Japanese characteristics". Because the text information which shows the features of the landscape made the subjects realize the "Japanese characteristics" of the landscapes, their willingness to visit is aroused.</p><p> </p><p> From the results, the similarities and differences between the two subject groups were obtained. Especially in the mode of "text + image", the text information of the tourism landscape might have affected the evaluation positively. Therefore, in order to make the subjects understand the Japanese characteristics of the landscape, it is necessary to clarify that what kind of text contents can reflect the "Inherency" of landscape better.</p>

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