Journal of direct marketing
Author(s)
Bibliographic Information
Journal of direct marketing
Wiley, -1997
- Other Title
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J. direct mark
Journal of direct marketing
JDM
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Note
Title from cover
"A quarterly publiction from the Direct Marketing Educational Foundation"
"Edited by the Medill School of Journalism, Department of Advertising, Northwestern Univ. in cooperation with DMEF"
Description based on: Vol. 3, no. 1 (winter 1989)
VLYR of LC MARC: Vol. 1, no. 1 (winter 1987)-v. 11, no. 4 (autumn 1997)
Absorbed: Journal of direct marketing research. ISSN:0888-9295