Marketing management : shaping the profession of marketing

Title from original cover

Running title varies: Marketing management, v. 1, no. 1 (winter 1992)-v. 8, no. 2 (summer 1999); MM, v. 8, no. 3 (fall 1999)-

Originally published: Chicago, Ill. : American Marketing Association Publications Group , c1992-c2003

Original frequency varies: quarterly, v. 1, no. 1 (winter 1992)-v. 10, no. 1 (spring 2001); bimonthly, v. 10, no. 2 (July/Aug. 2001)-

Original ISSN: 10613846

"Reprinted with the permission of the original publisher by Periodicals Service Company"--Reprint t.p