CiNii Books Author - American Marketing Association

1

Data revolution : empowering humanity

editors, Colleen Harmelin, Tonya Bradford, Adithya Pattabhiramalah

American Marketing Association , [2025] , c2025 [CD-ROM] AMA educators' proceedings [2025] ; volume 36 . AMA Summer Academic Conference ; 2025

2025, volume 36 Computer File (Optical Disc)

Available at 1 libraries
2

Marketing in service of nature and humanity

editors, Linda Alkire, Nailya Ordabayeva

American Marketing Association , [2025] , c2025 [CD-ROM] AMA educators' proceedings [2025] ; volume 36 . AMA Winter Academic Conference ; 2025

2025, volume 36 Computer File (Optical Disc)

Available at 1 libraries
3

Winning through platforms : how to succeed when every competitor has one

by Ted Moser, Charlotte Bloom, Omar Akhtar ; [foreword by David Aaker]

Emerald Pub. 2024

: print

Available at 2 libraries
4

A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem

Co-Chairs, Julian Saint Clair, Alok Kumar, Lucy (Yan) Liu

American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA summer academic conference ; 2023

2023, v. 34 Computer File (Optical Disc)

Available at 1 libraries
5

Reconnecting and reconceiving the marketplace

editors, Nita Umashankar, Monika Lisjak

American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA winter academic conference ; 2023

2023, v. 34 Computer File (Optical Disc)

Available at 1 libraries
6

Light in the darkness : marketing's role in driving positive change

editors, Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino

American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA summer academic conference ; 2022

2022, v. 33 Computer File (Optical Disc)

Available at 1 libraries
7

Reconnecting and reconceiving the marketplace

editors, Ashlee Humpreys, Grant Packard, Katrijn Gielens

American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA winter academic conference ; 2022

2022, v. 33 Computer File (Optical Disc)

Available at 1 libraries
8

Reimagining marketing

American Marketing Association c2021 [CD-ROM] AMA educators' proceedings [2021] ; v. 32 . AMA Summer Academic Conference ; 2021

2021. v. 32 Computer File (Optical Disc)

Available at 1 libraries
9

The human side of marketing in an age of digital transformation

editors, Alan Malter, Stacey Menzel Baker, Subin Im

American Marketing Association c2021 [CD-ROM] AMA educators' proceedings [2021] ; v. 32 . AMA winter academic conference ; 2021

2021, v. 32 Computer File (Optical Disc)

Available at 1 libraries
10

Consumers and firms in a global world

editors, Bryan Lukas & O.C. Ferrell

American Marketing Association c2020 [CD-ROM] AMA educators' proceedings [2020] ; v. 31 . Winter academic conference ; 2020

2020, v. 31 Computer File (Optical Disc)

Available at 1 libraries
11

Bridging gaps: marketing in an age of disruption

editors, Simon Blanchard, Amber Epp, Girish Mallapragada

American Marketing Association c2020 [CD-ROM] AMA educators' proceedings [2020] ; v. 31 . AMA Summer Academic Conference ; 2020

2020. v. 31 Computer File (Optical Disc)

Available at 1 libraries
12

Marketing on Fire : Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading

Keisha Cutringht, James Alvarez Mourey, Renana Peres

American Marketing Association 2019 [CD-ROM] AMA educators' proceedings 2019. v. 30 . AMA Summer Academic Conference ; 2019

2019. v. 30 Computer File (Optical Disc)

Available at 1 libraries
13

Regaining relevance: doing research that reshapes the practice of marketing

editors, Bernard Jaworski, Neil Morgan

American Marketing Association 2016 [CD-ROM] AMA educators' proceedings [2016,] v. 27 . Summer AMA conference 2016

[2016,] v. 27 Computer File (Optical Disc)

Available at 1 libraries
14

Leveraging new technologies to create value

editors, Rebecca Hamilton, Alberto Sa Vinhas

American Marketing Association c2015 [CD-ROM] AMA educators' proceedings [2014,] v. 25 . AMA summer educators' conference

2014, v. 25 Computer File (Optical Disc)

Available at 1 libraries
15

Marketing in a global, digital and connected world

editors, Tom Brown, Vanitha Swaminathan

American Marketing Association c2015 [CD-ROM] AMA educators' proceedings [2015,] v. 26 . 2015 winter marketing educators' conference

2015, v. 26 Computer File (Optical Disc)

Available at 1 libraries
16

Marketing insights

American Marketing Association

American Marketing Association [2013]-

Available at 5 libraries
17

AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

editors, Todd J. Arnold, Lisa K. Scheer

American Marketing Association c2012 AMA educators proceedings v. 23

Available at 1 libraries
18

Marketing 2011 : delivering value in turbulent times

editors, Stephanie M, Noble, Charles H. Noble

American Marketing Association c2011 [CD-ROM] AMA educators' proceedings 2011, v. 22 . 2011 AMA summer educators' conference proceedings

2011, v. 22 Computer File (Optical Disc)
19

AMA summer educators' coference 2009 : enhancing knowledge development in marketing, Chicago, Illinois, USA, 17-10 August 2009

editors, Michael Kamins, Ingrid M. Martin

American Marketing Association , printed by Curran Associates [manufacture] , 2010 , c2009 AMA educators proceedings volume 20

Available at 1 libraries
20

AMA Winter Educators' Coference 2009 : Marketing Theory and Applications, Tampa, Florida, USA, 20-23 February 2009

Kristy Reynolds, J. Chris White, eds.

American Marketing Association c2009 AMA educators proceedings v. 20

Available at 1 libraries

American Marketing Association

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