Journal of health care marketing

Title from original masthead

Spine title of reprint, reprint t.p. title of v. 16 (1996): Marketing health services

Originally published: Boone, N.C. : Center for Management Development, John A. Walker College of Business , c1980-c1996

Original publisher varies: Bureau of Economics and Business Research, John A. Walker College of Business, v. 1, no. 3 (summer 1981)-v. 1, no. 4 (fall 1981); Bureau of Economics and Business Research, John A. Walker College of Business, Appalachian State University, v. 2, issue 1 (winter 1982)-v. 5, no. 4 (fall 1985); Chicago, Ill. : American Marketing Association, v. 6, no. 1 (Mar. 1986)-v. 16, no. 4 (winter 1996)

Official journal of: The Academy of Health Services Marketing, Vol. 6, no. 1 (Mar. 1986)-v. 6, no. 3 (Sept. 1986); The Academy for Health Services Marketing, v. 6, no. 4 (Dec. 1986)-v. 14, no. 1 (spring 1994)

Originally continued by: Marketing health services

Original ISSN: 07373252

Original frequency: quarterly