Marketing in an electronic age

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Barabba, Vincent P.

Bibliographic Information

Marketing in an electronic age

edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [et al.]

（Research colloquium / Harvard Business School）

Harvard Business School Press, c1985

Note

Bibliography: p. 380-395

Includes index

Details

• NCID: BA0019602X
• ISBN:
  • 0875841597
• LCCN: 84025166
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: x, 404 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.122
  • DC19 : 658.8/5
• Subject Headings:
  • LCSH : Electronic marketing -- Addresses, essays, lectures
  • LCSH : Electronic marketing -- United States -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA00329032