The Irwin series in marketing
R.D. Irwin
E. Jerome McCarthy with the assistance of Andrew A. Brogowicz
R.D. Irwin 1982 Rev. ed The Irwin series in marketing
Available at 11 libraries
David W. Cravens
Richard D. Irwin 1982 The Irwin series in marketing
Available at 14 libraries
David W. Cravens, Gerald E. Hills, Robert B. Woodruff
R.D. Irwin 1980 Rev. ed The Irwin series in marketing
Available at 31 libraries
E. Jerome McCarthy ; with the assistance of A.A. Brogowicz
R.D. Irwin c1979 The Irwin series in marketing
Available at 18 libraries