Perspectives on media effects
Author(s)
Bibliographic Information
Perspectives on media effects
（Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant）
L. Erlbaum Associates, 1986
- : hard
- : pbk
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Note
Includes bibliographies and indexes
Description and Table of Contents
Description
The social, cultural, and psychological impacts of mass media communication are explored in this volume by top media effects researchers. These experts review traditional topics (agenda setting, violence, aggression), and offer new insights into questions largely left untapped -- television addiction, pornography, the social effects of new technologies, and the idea that entertainment is itself a media effect.
Table of Contents
Contents: M. McCombs, S. Gilbert, News Influence on Our Pictures of the World. G. Gerbner, L. Gross, M. Morgan, N. Signorelli, Living with Television: The Dynamics of the Cultivation Process. A.S. Tan, Social Learning of Aggression from Television. L. Berkowitz, K.H. Rogers, A Priming Effect Analysis of Media Influences. N.M. Malamuth, V. Billings, The Functions and Effects of Pornography: Sexual Communication Versus the Feminist Models in Light of Research Findings. R. Smith, Television Addiction. S. Ball, P. Palmer, E. Millward, Television and Its Educational Impact: A Reconsideration. Johnston, J.S. Ettema, Using Television to Best Advantage: Research for Prosocial Television. B.S. Greenberg, Minorities and the Mass Media. P.H. Tannenbaum, Policy Options for Early Election Projections. J.M. Wober, The Lens of Television and the Prism of Personality. R.P. Hawkins, S. Pingree, Activity in the Effects of Television on Children. B. Reeves, E. Thornson, J. Schleuder, Attention to Television: Psychological Theories and Chronometric Measures. A.M. Rubin, Uses, Gratifications, and Media Effects Research. D. Zillmann, J. Bryant, Exploring the Entertainment Experience. J.L. Salvaggio, Setting the Parameters for Information Society Research.
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