Marketing theory : distinguished contributions

Author(s)

• Brown, Stephen Walter
• Fisk, Raymond P.

Bibliographic Information

Marketing theory : distinguished contributions

Stephen W. Brown, Raymond P. Fisk, [editors]

（Theories in marketing series）

Wiley, c1984

Note

Bibliography: p. 336-360

Includes indexes

Details

• NCID: BA00260901
• ISBN:
  • 0471890855
• LCCN: 83023452
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 375 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/001
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA00260967