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Theories in marketing series

Related Books: 5

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Bibliographic Information

Theories in marketing series

Wiley

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WorldCat

Related Books： 1-5 of 5

1

Marketing theory : distinguished contributions

Stephen W. Brown, Raymond P. Fisk, [editors]

Wiley c1984 Theories in marketing series

Available at 49 libraries
2

Theory construction in marketing : some thoughts on thinking

Gerald Zaltman, Karen LeMasters, Michael Heffring

Wiley c1982 Theories in marketing series

est.

Available at 26 libraries
3

Causal models in marketing

Richard P. Bagozzi

Wiley c1980 Theories in marketing series

: pbk

Available at 34 libraries
4

Consumer behavior : basic findings and management implications

Gerald Zaltman, Melanie Wallendorf

Wiley c1979 Theories in marketing series

Available at 31 libraries
5

Readings in consumer behavior : individuals, groups, and organizations

edited by Melanie Wallendorf, Gerald Zaltman

Wiley c1979 Theories in marketing series

Available at 23 libraries

Details

NCID
BA00260967
Country Code
us
Title Language Code
eng
Text Language Code
eng
Place of Publication
New York

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