Handbook of strategic planning
著者
書誌事項
Handbook of strategic planning
J. Wiley, c1986
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注記
"A Wiley-Interscience publication."
Includes bibliographies and index
内容説明・目次
内容説明
Drawing on contributions from leading corporate executives, educators, consultants and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.
目次
- Partial table of contents:
- Strategic Management: An Overview
- PLANNING
- Corporate Portfolio Analysis (F. Weiss E. Tallet)
- Formulating Strategies and Contingenciy Plans (W. King)
- IMPLEMENTATION
- The Role of Company Culture and Internal Politics (W. Newman)
- Failures in Strategic Planning (P. Michel)
- FUNCTIONAL PLANS
- Acquisition Planning (P. Gartman)
- Divestiture Planning (P. Walmsey)
- SPECIAL CASES
- Strategic Planning for International Operations (E. Izakson)
- Strategic Planning in the Military (J. Cushman)
- Index.
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