The Development of media models in advertising : an anthology of classic articles

Author(s)

• Craig, C. Samuel
• Ghosh, Avijit

Bibliographic Information

The Development of media models in advertising : an anthology of classic articles

edited by C. Samuel Craig, Avijit Ghosh

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1986, c1985

Note

Includes bibliographies

"Reprinted from the Journal of Advertising Research"

Details

• NCID: BA00551573
• ISBN:
  • 0824067622
• LCCN: 84046068
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 24 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.13/0724
• Subject Headings:
  • LCSH : Advertising media planning -- Mathematical models -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA00443005