Strategic management and marketing in the service sector

Author(s)

• Grönroos, Christian
• Marketing Science Institute

Bibliographic Information

Strategic management and marketing in the service sector

by Christian Grönroos

（Report / Marketing Science Institute, no. 83-104）

Marketing Science Institute, c1983

Note

Bibliography: p. 113-119

"May 1983"

Details

• NCID: BA00668945
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: viii, 120 p.
• Size: 28 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Management
• Parent Bibliography ID:
  • BA07416951