A practical guide to behavioral research : tools and techniques
著者
書誌事項
A practical guide to behavioral research : tools and techniques
Oxford University Press, 1986
2nd ed
- pbk.
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注記
Includes bibliographies and indexes
内容説明・目次
- 巻冊次
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ISBN 9780195039771
内容説明
This is a clear and concise guide to the tools and techniques of behavioural research. The second edition includes new material on using computers, the analysis of variance, mail surveys, video as a research tool, and writing reports other than scientific articles. The book encompasses laboratory and field experiments in a practical multi-disciplinary approach.
- 巻冊次
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pbk. ISBN 9780195039788
内容説明
A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.
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