A practical guide to behavioral research : tools and techniques

著者

書誌事項

A practical guide to behavioral research : tools and techniques

Robert Sommer and Barbara B. Sommer

Oxford University Press, 1986

2nd ed

  • pbk.

大学図書館所蔵 件 / 全10件

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注記

Includes bibliographies and indexes

内容説明・目次

巻冊次

ISBN 9780195039771

内容説明

This is a clear and concise guide to the tools and techniques of behavioural research. The second edition includes new material on using computers, the analysis of variance, mail surveys, video as a research tool, and writing reports other than scientific articles. The book encompasses laboratory and field experiments in a practical multi-disciplinary approach.
巻冊次

pbk. ISBN 9780195039788

内容説明

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

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