Public communication campaigns

著者

• Rice, Ronald E.
• Paisley, William J.

書誌事項

Public communication campaigns

edited by Ronald E. Rice, William J. Paisley

Sage Publications, c1981

• pbk.

注記

Bibliography: p. 293-313

Includes index

収録内容

• Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin
• Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect e
• Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon

• NII書誌ID(NCID): BA00824698
• ISBN:
  • 0803915780
  • 0803919239
• LCCN: 81002706
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Beverly Hills
• ページ数/冊数: 328 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HN90.M3
  • DC19 : 302.2/3
• 件名:
  • LCSH : Mass media -- Social aspects -- United States -- Addresses, essays, lectures
  • LCSH : Government publicity -- United States -- Addresses, essays, lectures
  • LCSH : Propaganda -- Addresses, essays, lectures