Innovation diffusion models of new product acceptance

著者

• Mahajan, Vijay
• Wind, Yoram J.

書誌事項

Innovation diffusion models of new product acceptance

edited by Vijay Mahajan, Yoram Wind

（Series on econometrics and management sciences, v. 5）

Ballinger, 1986

注記

Based on a conference held in Oct. 1983 at Harvard University

Bibliography: p. 281-299

Includes indexes

詳細情報

• NII書誌ID(NCID): BA00898253
• ISBN:
  • 0887300766
• LCCN: 85023300
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: xvi, 318 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.153
  • DC19 : 658.8/343
• 件名:
  • LCSH : New Products -- Marketing -- Mathematical models -- Congresses
  • LCSH : Consumers' preferences -- Mathematical models -- Congresses
• 親書誌ID:
  • BA0089813X