Telephone survey methods : sampling, selection, and supervision
著者
書誌事項
Telephone survey methods : sampling, selection, and supervision
（Applied social research methods series, v. 7）
Sage Publications, c1987
- : hard
- : pbk.
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注記
Bibliography: p. 153-154
Includes index
内容説明・目次
内容説明
Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.
目次
Introduction
Generating Sampling Pools
Processing Telephone Survey Sampling Pools
Selecting Respondents
Supervision I
Structuring Interviewers' Work
Supervision II
Structuring Supervisory Work
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