Marketing management : a strategic planning approach

Author(s)

• Buell, Victor P.

Bibliographic Information

Marketing management : a strategic planning approach

Victor P. Buell

（McGraw-Hill series in marketing）

McGraw-Hill, c1984

Note

Bibliography: p. 666-672

Includes indexes

Details

• NCID: BA00938063
• ISBN:
  • 0070088659
• LCCN: 83019970
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 682 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing -- Management
  • NDLSH : マーケティング
• Parent Bibliography ID:
  • BA0093810X