Author(s)
Bibliographic Information
McGraw-Hill series in marketing
McGraw-Hill
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1
- Strategic marketing management cases
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David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
McGraw-Hill/Irwin c2002 7th ed., international ed McGraw-Hill higher education , McGraw-Hill series in marketing
: text , : CD-ROM
Available at 9 libraries
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2
- Advertising communications & promotion management
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John R. Rossiter, Larry Percy
McGraw-Hill 1998 2nd ed., international ed McGraw-Hill series in marketing
Available at 14 libraries
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3
- Marketing management : strategies and programs
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Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
McGraw-Hill Co. c1997 6th ed., international ed McGraw-Hill series in marketing
Available at 4 libraries
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4
- Marketing management : strategies and programs
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Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
McGraw-Hill Companies c1997 6th ed McGraw-Hill series in marketing
Available at 10 libraries
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5
- Retail management
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Ron Hasty, James Reardon
McGraw-Hill c1997 McGraw-Hill series in marketing
Available at 6 libraries
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6
- Satisfaction : a behavioral perspective on the consumer
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Richard L. Oliver
Irwin/McGraw-Hill c1997 McGraw-Hill series in marketing
Available at 18 libraries
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7
- Marketing
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Michael J. Etzel, Bruce J. Walker, William J. Stanton
McGraw-Hill c1997 11th ed McGraw-Hill series in marketing
: paper , International ed
Available at 12 libraries
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8
- Advertising communications & promotion management
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John R. Rossiter, Larry Percy
McGraw-Hill c1997 2nd ed McGraw-Hill series in marketing
Available at 21 libraries
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9
- Services marketing
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Valarie A. Zeithaml, Mary Jo Bitner
McGraw-Hill 1996 McGraw-Hill series in marketing , McGraw-Hill international editions . Marketing and advertising series
Available at 3 libraries
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10
- Logistical management : the integrated supply chain process
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Donald Bowersox and David Closs
The McGraw-Hill Co., Inc. 1996 International ed McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series
: pbk
Available at 13 libraries
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11
- Logistical management : the integrated supply chain process
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Donald J. Bowersox, David J. Closs
McGraw-Hill c1996 McGraw-Hill series in marketing
Available at 27 libraries
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12
- Marketing research : an applied approach
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Thomas C. Kinnear, James R. Taylor
McGraw-Hill c1996 5th ed McGraw-Hill series in marketing
Available at 13 libraries
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13
- Services marketing
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Valarie A. Zeithaml, Mary Jo Bitner
McGraw Hill 1996 McGraw-Hill series in marketing
Available at 10 libraries
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14
- Purchasing and supply management : text and cases
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Donald W. Dobler, David N. Burt
McGraw-Hill 1996 6th ed. McGraw-Hill series in management , McGraw-Hill series in marketing
: International ed. , : International ed. by McGraw-Hill Book Co.-Singapore
Available at 6 libraries
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15
- Advertising excellence
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Courtland L. Bovée ... [et al.]
McGraw-Hill c1995 McGraw-Hill series in marketing
Available at 7 libraries
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16
- Marketing
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Courtland L. Bovée, Michael J. Houston, John V. Thill
McGraw-Hill c1995 2nd ed McGraw-Hill series in marketing
: International ed
Available at 9 libraries
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17
- Global marketing strategy
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Susan P. Douglas, C. Samuel Craig
McGraw-Hill c1995 McGraw-Hill series in marketing
Available at 30 libraries
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18
- Sales management : concepts, practices, and cases
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Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
McGraw-Hill c1994 2nd ed., international ed. McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series
alk. pa.
Available at 2 libraries
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19
- Marketing management : strategies and programs
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Joseph P. Guiltinan, Gordon W. Paul
McGraw-Hill c1994 5th ed McGraw-Hill series in marketing
: alk. paper , : pbk. : International ed.
Available at 16 libraries
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20
- Sales management : concepts, practices, and cases
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Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
McGraw-Hill c1994 2nd ed McGraw-Hill series in marketing
alk. pa.
Available at 7 libraries