Marketing : strategic foundations

Author(s)

• Busch, Paul S.
• Houstin, Michael J.

Bibliographic Information

Marketing : strategic foundations

Paul S. Busch, Michael J. Houston

（The Irwin series in marketing）

R.D. Irwin, 1985

Note

Includes bibliographies and indexes

Details

• NCID: BA00938325
• ISBN:
  • 0256028435
• LCCN: 84082022
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xxii, 881, 22 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X