The information weapon : winning customers and markets with technology
著者
書誌事項
The information weapon : winning customers and markets with technology
Wiley, 1987
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注記
Includes index
Includes bibliographical references
内容説明・目次
内容説明
The Information Weapon shows how companies in service industries (eg banking, financial services, health and medicine, insurance, transportation, travel and leisure, information management etc) can use information technology as a revenue generator. The book shows 67 information weapon strategies which readers can use in their own companies to exploit the competitive potential of information technology. Many case examples are included throughout the book.
目次
- The Information Weapon
- The Emerging Chief Information Officer
- Integrating Business and Information Planning
- Information Weapon Systems
- Technological Innovation
- Information Services
- Productivity
- Information Resources Architecture
- Centralized Information Resources
- Decentralized Information Resources
- Engines of Change.
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