Proceedings of the 12th Paul D. Converse Symposium

Author(s)

• Paul D. Converse Symposium
• Sudharshan, Devanathan
• Winter, Frederick W.

Bibliographic Information

Proceedings of the 12th Paul D. Converse Symposium

edited by Devanathan Sudharshan and Frederick W. Winter

（Proceedings series / American Marketing Association）

American Marketing Association, 1987

Other Title

Proceedings of the Twelfth Paul D. Converse Symposium

Details

• NCID: BA01265434
• ISBN:
  • 0877571872
• LCCN: 87000985
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 186 p.
• Size: 23 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220