Author(s)
Bibliographic Information
Proceedings series
American Marketing Association
American Marketing Association
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1
- Proceedings of the 14th Paul D. Converse Symposium
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edited by James D. Hess and Kent B Monroe
American Marketing Association c1998 Proceedings series / American Marketing Association
Available at 2 libraries
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2
- Proceedings of the 13th Paul D. Converse Symposium
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edited by Devanathan Sudharshan and Kent Monroe
American Marketing Association c1995 Proceedings series / American Marketing Association
Available at 1 libraries
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3
- 1994 Symposium for the Marketing of Higher Education, October 30-November 1, 1994
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American Marketing Association 1994 Proceedings series / American Marketing Association
Available at 3 libraries
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4
- 1993 Symposium for the Marketing of Higher Education, November 14-17, 1993, The Peabody Orlando, Orlando
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American Marketing Association c1993 Proceedings series / American Marketing Association
Available at 5 libraries
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5
- 1993 AMA educators' proceedings : enhancing knowledge development in marketing
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editors, David W. Cravens ... [et al.]
American Marketing Association c1993 Proceedings series / American Marketing Association
Available at 8 libraries
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6
- 1992 AMA educators' proceedings : enhancing knowledge development in marketing
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editors, Robert P. Leone ... [et al.]
American Marketing Association c1992 Proceedings series / American Marketing Association
v. 3
Available at 8 libraries
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7
- Customer satisfaction, focus on the customer : Second Congress on Customer Satisfaction, May 17-20, 1992, Lake Buena Vista, Florida
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American Marketing Association c1992 Worth repeating series , Proceedings series / American Marketing Association
Available at 8 libraries
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8
- Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990
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American Marketing Association c1990 Proceedings series / American Marketing Association
Available at 6 libraries
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9
- 1990 AMA educators' proceedings : enhancing knowledge development in marketing
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editors, A. Parasuraman ... [et al.]
American Marketing Association c1990 Proceedings series / American Marketing Association
Available at 16 libraries
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10
- Service excellence : marketing's impact on performance
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American Marketing Association c1989 Proceedings series / American Marketing Association
Available at 4 libraries
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11
- 1989 AMA Educators' Proceedings : enhancing knowledge development in marketing . 1989 AMA Winter Educators' Conference : marketing theory and practice
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editors, Paul Bloom ... [et al.] . editors, Terry L. Childers ... [et al.]
American Marketing Association 1989 Series / American Marketing Association no. 55 , Proceedings series / American Marketing Association
Available at 3 libraries
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12
- Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]
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edited by Mary Jo Bitner, Lawrence A. Crosby
American Marketing Association c1989 Proceedings series / American Marketing Association
Available at 10 libraries
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13
- 1989 AMA Winter Educators' Conference : marketing theory and practice
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editors, Terry L. Childers ... [et al.]
American Marketing Association c1989 Proceedings series / American Marketing Association
Available at 20 libraries
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14
- 1989 AMA educators' proceedings : enhancing knowledge development in marketing
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editors, Paul Bloom ... [et al.]
American Marketing Association 1989 Proceedings series / American Marketing Association no. 55
Available at 15 libraries
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15
- 1988 AMA Educators' Proceedings : efficiency and effectiveness in marketing . 1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions
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editors, Gary Frazier ... [et al.] . editors Stanley Shapiro, A. H. Walle
American Marketing Association c1988 Series / American Marketing Association no. 54 , Proceedings series / American Marketing Association
Available at 7 libraries
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16
- Efficiency and effectiveness in marketing
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1988 AMA Educators' Proceedings ; editors, Gary Frazier ... [et al.]
American Marketing Association c1988 Proceedings series / American Marketing Association no. 54
Available at 8 libraries
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17
- Marketing, a return to the broader dimensions
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1988 AMA Winter Educators' Conference ; editors, Stanley Shapiro, A.H. Walle
American Marketing Association c1988 Proceedings series / American Marketing Association
Available at 18 libraries
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18
- 1987 AMA educators' proceedings . 1987 AMA Winter Educators' conference : marketing theory
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editors, Susan P. Douglas ... [et al.] . edited by Russell W. Belk ... [et al.]
American Marketing Association 1987 Series / American Marketing Association no. 53 , Proceedings series / American Marketing Association
Available at 5 libraries
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19
- Add value to your service : the key to success
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edited by Carol Surprenant
American Marketing Association [1987] Proceedings series / American Marketing Association
Available at 11 libraries
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20
- The Services challenge : integrating for competitive advantage
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edited by John A. Czepiel, Carole A. Congram, James Shanahan
American Marketing Association 1987 Proceedings series / American Marketing Association
pbk.
Available at 12 libraries
