The rhetorics of popular culture : advertising, advocacy, and entertainment
著者
書誌事項
The rhetorics of popular culture : advertising, advocacy, and entertainment
（Contributions to the study of popular culture, no. 16）
Greenwood Press, 1987
- : lib. bdg.
大学図書館所蔵 件 / 全37件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
この図書・雑誌をさがす
注記
Bibliography: p. [165]-172
Includes index
内容説明・目次
目次
Figures Preface Part I. Preliminaries The Nature of Popular Culture The Elements of Rhetoric Part II. Rhetoric and Advertising The Rhetoric of Direct Mail: The Verbal Pitch The Rhetoric of Print Advertising: The Visual Pitch The Rhetoric of Television Commercials: The Video Pitch Part III. Rhetoric and Advocacy The Rhetoric of Reviewing: Advocacy, Art, and Judgment The Rhetoric of Speculation: Science and Pseudo-Science, Advocacy and Evidence The Rhetoric of Opinion: Advocacy, Public Affairs, and Logic Part IV. Rhetoric and Entertainment A Listener's Guide to the Rhetoric of Popular Music A Viewer's Guide to the Rhetoric of Television A Reader's Guide to the Rhetoric of Popular Fiction Notes Appendix: Suggestions for Study Select Bibliography on Popular Culture Select Bibliography on Rhetoric Index
「Nielsen BookData」 より