The rhetorics of popular culture : advertising, advocacy, and entertainment
Author(s)
Bibliographic Information
The rhetorics of popular culture : advertising, advocacy, and entertainment
（Contributions to the study of popular culture, no. 16）
Greenwood Press, 1987
- : lib. bdg.
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Note
Bibliography: p. [165]-172
Includes index
Description and Table of Contents
Table of Contents
Figures Preface Part I. Preliminaries The Nature of Popular Culture The Elements of Rhetoric Part II. Rhetoric and Advertising The Rhetoric of Direct Mail: The Verbal Pitch The Rhetoric of Print Advertising: The Visual Pitch The Rhetoric of Television Commercials: The Video Pitch Part III. Rhetoric and Advocacy The Rhetoric of Reviewing: Advocacy, Art, and Judgment The Rhetoric of Speculation: Science and Pseudo-Science, Advocacy and Evidence The Rhetoric of Opinion: Advocacy, Public Affairs, and Logic Part IV. Rhetoric and Entertainment A Listener's Guide to the Rhetoric of Popular Music A Viewer's Guide to the Rhetoric of Television A Reader's Guide to the Rhetoric of Popular Fiction Notes Appendix: Suggestions for Study Select Bibliography on Popular Culture Select Bibliography on Rhetoric Index
by "Nielsen BookData"
