Bibliographic Information

Models for innovation diffusion

Vijay Mahajan, Robert A. Peterson

(Sage university papers series, . Quantitative applications in the social sciences ; no. 07-048)

Sage Publications, c1985

  • : pbk

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Note

Bibliography: p. 82-86

Description and Table of Contents

Description

Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

Table of Contents

Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

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