Consumer satisfaction, dissatisfaction, and complaining behavior : papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977
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Consumer satisfaction, dissatisfaction, and complaining behavior : papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977
Dept. of Marketing, School of Business, Indiana University, c1977
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注記
Bibliography: p. 176-183