Consumer satisfaction, dissatisfaction, and complaining behavior : papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977

Author(s)

• Day, Ralph L.
• Indiana University. Graduate School of Business
• Research Symposium on Satisfaction, Dissatisfaction, and Complaining Behavior

Bibliographic Information

Consumer satisfaction, dissatisfaction, and complaining behavior : papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977

Ralph L. Day, editor

Dept. of Marketing, School of Business, Indiana University, c1977

Note

Bibliography: p. 176-183

Details

• NCID: BA01502449
• LCCN: 84620841
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bloomington, Ind.
• Pages/Volumes: vi, 187 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/343
• Subject Headings:
  • LCSH : Consumer satisfaction -- Congresses
  • LCSH : Consumer complaints -- Congresses