Conceptual and empirical contributions to consumer satisfaction and complaining behavior : papers from the Sixth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 1-2, 1981
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Conceptual and empirical contributions to consumer satisfaction and complaining behavior : papers from the Sixth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 1-2, 1981
Dept. of Marketing, School of Business, Indiana University, c1982
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Spine title: Conceptual & empirical contributions to CS/D & CB
Includes bibliographies and index