Advertising and promotion management

Author(s)

• Rossiter, John R.
• Percy, Larry

Bibliographic Information

Advertising and promotion management

John R. Rossiter, Larry Percy

（McGraw-Hill series in marketing）

McGraw-Hill, c1987

Note

Includes bibliographies and indexes

Details

• NCID: BA01549985
• ISBN:
  • 0070539073
• LCCN: 86027381
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 649 p.
• Size: 25 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA0093810X