Choice models for buyer behavior

Author(s)

• McAlister, Leigh

Bibliographic Information

Choice models for buyer behavior

editor, Leigh McAlister

（Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth, Supplement ; 1）

JAI Press, c1982

Note

Includes bibliographies

Details

• NCID: BA0327285X
• ISBN:
  • 0892322675
• LCCN: 82227070
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Greenwich, Conn.
• Pages/Volumes: xviii, 349 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342/0724
• Subject Headings:
  • LCSH : Consumers -- Research -- Mathematical models -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Mathematical models -- Addresses, essays, lectures
  • LCSH : Consumers' preferences -- Mathematical models -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA00801444