Research in marketing : an annual compilation of research

著者

• Sheth, Jagdish N.

書誌事項

Research in marketing : an annual compilation of research

editor, Jagdish N. Sheth

JAI Press, c1978-

• v. 1 : 1978
• v. 2 : 1979
• v. 3 : 1980
• v. 4 : 1981
• v. 5 : 1981
• v. 6 : 1983
• v. 7 : 1984
• v. 8 : 1986
• v. 9 : 1987
• v. 10 : 1990
• v. 11 : 1992
• v. 12 : 1995
• v. 13 : 1997
• v. 14 : 1998

注記

Subtitle varies: a research annual, vol. 2(1979)-

v. 8, suppl. 1-<6 > with special titles

内容説明・目次

巻冊次

v. 13 : 1997 ISBN 9780762302840

内容説明

This is the 13th volume in the series on "Research in Marketing".

巻冊次

v. 14 : 1998 ISBN 9780762305506

内容説明

This is the 14th volume in a series of studies on research in marketing.

巻冊次

v. 1 : 1978 ISBN 9780892320417

内容説明

This is the first volume, in a long-running series, on the subject of research in marketing.

巻冊次

v. 11 : 1992 ISBN 9781559382878

内容説明

Part of a series which focuses on research in marketing, this volume discusses such topics as: personal values and consumer research; competition between services and goods; marketing in the year 2000; and vertical marketing systems.

目次

• The trust concept - research issues for channels of distribution, Syed Saad Andaleeb
• personal values and consumer research - an historical perspective, Steven M. Burgess
• competition between goods and services - setting the research agenda, Ruby Roy Dholakia
• marketing exchange as a product of perceived value and control, Stephen J. Gould
• vertical marketing systems - nonprofit marketing in the public sector, Anil M. Pandya
• marketing in the year 2000 - an international perspective, Siew Meng Leong and Chin Tiong Tan
• the processof marketing threat stimuli - a comprehensive framework, James T. Strong.

巻冊次

v. 12 : 1995 ISBN 9781559386531

内容説明

This supplement to the series "Research in Marketing" discusses such topics as marketing in ancient, medieval and early modern times; modern marketing thought; and marketing practice and consumer behaviour.

目次

• Part 1 Marketing in ancient, medieval and early modern times: the origins of marketing - evidence from Classical and early Hellenistic Greece (500-300 BC), Terence Nevett and Lisa Nevett
• a day's shopping in 13th-century Paris, Donald F. Dixon
• scholastic marketing thought in Spain - the school of Salamanca, Sigfredo A. Hernandez. Part 2 Modern marketing thought: the utility of the four utilities concept, Eric H. Shaw
• biography and the history of marketing thought, Henry Charles Taylor et al
• the adoption of statistical methods in market research - the early-20th century, Richard Germain
• the development of spatial theory in retailing - its contributions to marketing thought and marketing science, Barry J. Babin et al. Part 3 Marketing practice and consumer behaviour: promotions - games people (and governments) play, Steven W. Kopp and Charles R. Taylor
• data sources for American consumption history - an introduction, analysis and application, Terrence H. Witowski
• the decade of the French mystique in the American perfume market, 1920-1929, Helen M. Caldwell
• Jockey International - a brief history of marketing innovation, Richard H. Keehn. Part 4 Historical approaches to macromarketing issues: tobacco advertising on trial - an assessment of recent attempts to reconstruct the past and an agenda to improve the quality of evidence presented, Timothy P. Meyer
• thank the editor for the buy-ological urge! American magazines, advertising and the promotion of the consumer culture, 1920-1980, Richard W. Pollay
• marketing action and the transformation of Western consciousness - the examples of pulp literature and department stores, Richard A. Fullerton.

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詳細情報

• NII書誌ID(NCID): BA00801444
• ISBN:
  • 0892320419
  • 0892320591
  • 0892320605
  • 0892321695
  • 089232211X
  • 0892323159
  • 0892324201
  • 0892328312
  • 0892329203
  • 1559382872
  • 1559386533
  • 0762302844
  • 0762305509
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Greenwich, Conn.
• ページ数/冊数: v.
• 大きさ: 24 cm