Marketing theory and metatheory

Author(s)

• Bartels, Robert
• American Marketing Association

Bibliographic Information

Marketing theory and metatheory

Robert Bartels

R.D. Irwin, 1970

Note

"Prepared under the sponsorship of the American Marketing Association."

Details

• NCID: BA03752833
• LCCN: 72105536
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 299 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 380.1/01
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Metatheory