Marketing management casebook

Author(s)

• Davis, Robert Tyrrell
• Boyd, Harper W.
• Webster, Frederick E.

Bibliographic Information

Marketing management casebook

edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr

（The Irwin series in marketing）

R.D. Irwin, 1984

4th ed

Details

• NCID: BA03757451
• ISBN:
  • 0256030170
• LCCN: 84080442
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xi, 609 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0019742X