John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr

McGraw-Hill/Irwin c2008 6th ed McGraw-Hill international editions , International student edition , McGraw-Hill higher education

: pbk

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Harper W. Boyd, Jr. ... [et al.]

McGraw-Hill/Irwin c2002 4th ed Irwin/McGraw-Hill series in marketing , McGraw-Hill higher education

: pbk

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Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

Irwin/McGraw-Hill c1998 3rd ed., international ed Irwin/McGraw-Hill series in marketing

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Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché

Irwin 1996 2nd ed. The Irwin series in marketing

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Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché

Irwin c1992 The Irwin series in marketing

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Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

Irwin 1989 7th ed

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edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr

R.D. Irwin 1984 4th ed The Irwin series in marketing

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Steuart Henderson Britt, Harper W. Boyd, Jr

McGraw-Hill Book Company c1978 4th ed McGraw-Hill series in marketing

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edited by Harper W. Boyd, Jr., and Robert T. Davis

R. D. Irwin 1976 Rev. ed

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[compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

McGraw-Hill c1973 3rd ed

: pbk

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